Just recently, during a Business English course, a student asked me: How do you say 'serendipity' in French? I smiled... I could have...

Last week, Special Mission: Transcreation of a slogan for a high-profile launch. My client wanted to capture a delightful play on words...

How can translation, transcreation and/or copywriting help businesses build and sustain their brand image over time?

Transcreation, copywriting, advertising, social networks, marketing... FOMO will (not) do you a(ny) favor(s) (?) You are afraid of...

Oh good Lord (?!), the Super-AI is knocking at my door... Almighty God, what a dreadful noise! I would rather avoid adding noise, to the...

Slogans, catchphrases, taglines, impactful messages, shock formulas: translation, localisation, transcreation or copywriting? Which...

How cybersecurity developers get incited to sell us cyber-magic – Power and limit of a mistreated copywriting… Paranoic, me?! I don’t...

Finally, my new office chair is here! I've been waiting a long time for it... Too many choices and options make the final decision quite...

Examples of counter-examples ... And cascading translations ... that hit the shallows I don't know about you, but personally, when I see...

Bilingualism, a chance or a necessity?