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The lucky coincidence of the right word?
Just recently, during a Business English course, a student asked me: How do you say 'serendipity' in French? I smiled... I could have...
CrossWordsTraduction
Dec 4, 20241 min read


Right Words, Right Time: When a Slogan Hits the Mark
Last week, Special Mission: Transcreation of a slogan for a high-profile launch. My client wanted to capture a delightful play on words...
CrossWordsTraduction
Oct 30, 20241 min read


What is a brand image and how can transcreation and copywriting help make your messages relevant and profitable?
How can translation, transcreation and/or copywriting help businesses build and sustain their brand image over time?
CrossWordsTraduction
Jul 4, 202416 min read


Transcreation, copywriting, advertising, social networks, marketing... FOMO will (not) do you a(ny) favor(s) (?)
Transcreation, copywriting, advertising, social networks, marketing... FOMO will (not) do you a(ny) favor(s) (?) You are afraid of...
CrossWordsTraduction
Mar 6, 202412 min read


AI today – Between realities and myths (?)
Oh good Lord (?!), the Super-AI is knocking at my door... Almighty God, what a dreadful noise! I would rather avoid adding noise, to the...
CrossWordsTraduction
Dec 18, 20236 min read


SLOGANS - Translation, localisation, transcreation, copywriting?
Slogans, catchphrases, taglines, impactful messages, shock formulas: translation, localisation, transcreation or copywriting? Which...
CrossWordsTraduction
Jul 20, 20238 min read


Are you ready for a cyber attack?
How cybersecurity developers get incited to sell us cyber-magic – Power and limit of a mistreated copywriting… Paranoic, me?! I don’t...
CrossWordsTraduction
Mar 22, 20237 min read


Falling chair... and slipping tongue syndrome (?)
Finally, my new office chair is here! I've been waiting a long time for it... Too many choices and options make the final decision quite...
CrossWordsTraduction
Oct 5, 20213 min read


Not good translation, what does it look like and does it cost?
Examples of counter-examples ... And cascading translations ... that hit the shallows I don't know about you, but personally, when I see...
CrossWordsTraduction
Jun 10, 20213 min read


Bilingualism, a chance or a necessity?
Bilingualism, a chance or a necessity?
CrossWordsTraduction
Jun 10, 20215 min read
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