Last week, Special Mission: Transcreation of a slogan for a high-profile launch. My client wanted to capture a delightful play on words in English. But in French... there was no way to make it ring true. After many drafts, submissions, almost-approved versions, back-and-forth between stakeholders... and some well-deserved coffee breaks and fresh air time-outs, inspiration finally struck. The result: a compelling slogan that made the client's team cheer & smile. Even the most recalcitrant project team member. That’s what makes being a translator so thrilling - and magical!
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